My first project with The Tile Shop involved rebranding their Recruitment Department to raise awareness of various open roles and increase employee engagement. As positions became available, particularly in showrooms and distribution centers, there was a need for more exciting and approachable ways to connect with potential employees.

 

To address this, I collaborated with the team to create a branding system and templates for different graphics, including social media posts, flyers, in-store signage, and digital banner ads.

​

The updated branding system builds off the main Tile Shop brand and introduces three new colors to soften the bright yellow, orange, and red of the logo. For photography, I worked with our photographer to develop minimalist, graphic images featuring product interactions (such as hands holding tiles) to add a human touch.