Every year, The Tile Shop collaborates with an artist or designer to create a collection of tiles inspired by their work. In 2025, we partnered with Laura Park, a self-taught multimedia artist known for transforming her artwork into a diverse range of home goods. Our product development team collaborated with Laura to create a tile collection featuring over 20 unique designs.

 

To promote the launch, I assisted with art direction and organized a photoshoot, which involved a full week of photography and videography with a dedicated camera and video crew. After the shoot, I designed an email to announce the collection and created a series of digital advertisements to be showcased on Pinterest, Facebook, and Instagram. Additionally, I developed in-store signage and a direct mailer to support the campaign.